c

26/07/2005 11:06 AM

New woodworking magazine

I'm in charge of conducting a market study for a new woodworking
magazine.

In a nutshell, the magazine owner would like to borrow the same style
as the motorcycle magazine "Easy Riders". The basic idea is most
woodworkers are men and it's believed they would appreciate to learn
how to make a mortise while looking at what the nature has done already
in terms of natural mortises. There would be "in-depth" tool reviews as
well as many explicit pictures of tools. Obviously, a new table saw
would "spread" all its accessories and great features on glossy paper.
It's planned to have plenty of plans, projects and surprises. We also
try to define if like Sports Illustrated, it would be appropriate to
get an annual issue featuring all the best tools presented under a
different angle.

Anyway, my question to you guys is would you wish a warm welcome to
this new magazine? Would you be more prone to stay in your workshop
longer if such magazine existed?

Cyberben


This topic has 42 replies

DN

"Dhakala"

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 11:28 AM



[email protected] wrote:
> I'm in charge of conducting a market study for a new woodworking
> magazine.
>
> In a nutshell, the magazine owner would like to borrow the same style
> as the motorcycle magazine "Easy Riders". The basic idea is most
> woodworkers are men and it's believed they would appreciate to learn
> how to make a mortise while looking at what the nature has done already
> in terms of natural mortises. There would be "in-depth" tool reviews as
> well as many explicit pictures of tools. Obviously, a new table saw
> would "spread" all its accessories and great features on glossy paper.
> It's planned to have plenty of plans, projects and surprises. We also
> try to define if like Sports Illustrated, it would be appropriate to
> get an annual issue featuring all the best tools presented under a
> different angle.
>
> Anyway, my question to you guys is would you wish a warm welcome to
> this new magazine? Would you be more prone to stay in your workshop
> longer if such magazine existed?

If I could lock the door.

tt

"tom"

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 12:19 PM

Cyberben wrote: I'm in charge of conducting a market study for a new
woodworking
magazine.
In a nutshell, the magazine owner would like to borrow the same style
as the motorcycle magazine "Easy Riders".

Lots of "T&A"?

The basic idea is most
woodworkers are men and it's believed they would appreciate to learn
how to make a mortise while looking at what the nature has done already

in terms of natural mortises.

That sounds x-rated right there... adult magazine, kinda.

There would
be "in-depth" tool reviews as
well as many explicit pictures of tools. Obviously, a new table saw
would "spread" all its accessories and great features on glossy paper.
It's planned to have plenty of plans, projects and surprises. We also
try to define if like Sports Illustrated, it would be appropriate to
get an annual issue featuring all the best tools presented under a
different angle.


Anyway, my question to you guys is would you wish a warm welcome to
this new magazine? Would you be more prone to stay in your workshop
longer if such magazine existed?

Yes. No. Tom

t

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 2:15 PM

Man, what a great idea! A totally untapped magazine market -- the
Outlaw Woodworker. You could have pictures of nekkid tattooed chicks
draped over stationary power tools and articles like "16 Gauge Nailers
& Body Piercing for Fun and Profit!" or "How To Get A Good Buzz On
While Running A Good Buzz Saw."

The guys that thought this one up are clearly Woodworking Gods. No
other way to say it. How could any woodworker not want to learn from
such geniuses?

I say Go For It. I personally can't wait to see what your magazine
will look like.

[email protected] wrote:
> I'm in charge of conducting a market study for a new woodworking
> magazine.
>
> In a nutshell, the magazine owner would like to borrow the same style
> as the motorcycle magazine "Easy Riders". The basic idea is most
> woodworkers are men and it's believed they would appreciate to learn
> how to make a mortise while looking at what the nature has done already
> in terms of natural mortises. There would be "in-depth" tool reviews as
> well as many explicit pictures of tools. Obviously, a new table saw
> would "spread" all its accessories and great features on glossy paper.
> It's planned to have plenty of plans, projects and surprises. We also
> try to define if like Sports Illustrated, it would be appropriate to
> get an annual issue featuring all the best tools presented under a
> different angle.
>
> Anyway, my question to you guys is would you wish a warm welcome to
> this new magazine? Would you be more prone to stay in your workshop
> longer if such magazine existed?
>
> Cyberben

tt

"tom"

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 3:47 PM

Cyberben wrote:I'm in charge of conducting a market study for a new
woodworking
magazine.


In a nutshell, the magazine owner would like to borrow the same style
as the motorcycle magazine "Easy Riders".

So, lots of T&A?

The basic idea is
most
woodworkers are men and it's believed they would appreciate to learn
how to make a mortise while looking at what the nature has done already

in terms of natural mortises.

AKA adult magazines....

There would be
"in-depth" tool reviews as
well as many explicit (Really?) pictures of tools. Obviously, a new
table saw
would "spread" all its accessories and great features on glossy paper.
It's planned to have plenty of plans, projects and surprises. We also
try to define if like Sports Illustrated, it would be appropriate to
get an annual issue featuring all the best tools presented under a
different angle.


Anyway, my question to you guys is would you wish a warm welcome to
this new magazine? Would you be more prone to stay in your workshop
longer if such magazine existed?


Q#1-Maybe. Q#2-No. Tom

DN

"Dhakala"

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 4:31 PM



Lee Michaels wrote:
> <[email protected]> wrote in message
> news:[email protected]...
> > I'm in charge of conducting a market study for a new woodworking
> > magazine.
> >
> > In a nutshell, the magazine owner would like to borrow the same style
> > as the motorcycle magazine "Easy Riders". The basic idea is most
> > woodworkers are men and it's believed they would appreciate to learn
> > how to make a mortise while looking at what the nature has done already
> > in terms of natural mortises. There would be "in-depth" tool reviews as
> > well as many explicit pictures of tools. Obviously, a new table saw
> > would "spread" all its accessories and great features on glossy paper.
> > It's planned to have plenty of plans, projects and surprises. We also
> > try to define if like Sports Illustrated, it would be appropriate to
> > get an annual issue featuring all the best tools presented under a
> > different angle.
> >
> > Anyway, my question to you guys is would you wish a warm welcome to
> > this new magazine? Would you be more prone to stay in your workshop
> > longer if such magazine existed?
> >
> Perhaps you can ask your question a little differently. I don't know about
> easy rider. I assume it is about motorcycles. And the Sports Illustrated
> annual issue is some anoriexic models wearing next to nothing. Which would
> distract us from viewing the machinery.
>
> I know car and motorcycle guys really like their iron. But woodworkers have
> a different relationship with their tools. The tools are used to make the
> projects.
>
> And we have two major tool catagories. The "tailed" kind. the ones that use
> electricy in some form. And the human powered kind. They use our hands to
> power them.
>
> If you want something that we can use, it has to be "shop smart". It has to
> have something that would actually be of value in a shop. Big splashy
> reviews of the lates router doesn't help me much.
>
> If you really want to do something different, feature different shops and
> their owners. Ask why did they organize their shops the way that they did?
> What was their thinking behind their bench design? And why did they pick
> that particular vise? And what shop jigs did they build? How do they do
> dust control and finishes? Etc.
>
> Real world stuff. It would be easy to find some great shops. And tell some
> great stories. Good practical advise and some real experiences. That would
> be appreciated. And mix the small commercial operations with home shops. We
> all can lust after a small commercial setup.

Bzzztt!! Wrong answer, Lee! :-) The magazine owner wants to do a skin
mag, so he can herd buxom bimbos around his office. I'll bet he's never
seen a RAS and doesn't know what the acronym stands for.

Either that, or this is a troll.

c

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 5:43 PM

I tried to play with words in my initial post but this new magazine is
intended to contain some soft porn material. The idea to exploit, as
other have expressed already, would be to take the love for our
machines and tools and add some naked babes along with them. The
articles would still be serious but just presented in a different way.
Advertizers would be the typical stereotypes for men; trucks & cars,
beers, fishing gear, aftershaves, etc...

For instance, a router test would be done but each router would be
presented by babes with the tool brand name painted on their naked
body. Things like that... Question yet to define, do they go for soft
porn only (showing boobs and butts) or they go full blast with very
explicit pictures (hairy mortises!). Someone's has to draw a line
somewhere. I believe soft porn would be enough and babes will be easier
to find and the magazine easier to sell... Wives would maybe tolerate
it more if it's soft porn...

Among the proposed woodworking projects, there's a special chair
designed in such a way that you can use it to have sex in many
different positions without getting tired. I've seen the prototype and
this is really amazing... from behind, on top, over, 69, you name it,
you can do it even if you're overweight. There are a lot of projects
with sexual usages. For example, apparently there's a woman woodworker
who makes wooden dildos. I've seen some in pictures and they're real
pieces of art.

Anyway, I don't know what to think about this and I still have to
produce a serious market study and present serious answers...

Oh gheeez, I wish I had refused this stupid contract...

Thanks for any input from you guys...


Cyberben



[email protected] wrote:
> Man, what a great idea! A totally untapped magazine market -- the
> Outlaw Woodworker. You could have pictures of nekkid tattooed chicks
> draped over stationary power tools and articles like "16 Gauge Nailers
> & Body Piercing for Fun and Profit!" or "How To Get A Good Buzz On
> While Running A Good Buzz Saw."
>
> The guys that thought this one up are clearly Woodworking Gods. No
> other way to say it. How could any woodworker not want to learn from
> such geniuses?
>
> I say Go For It. I personally can't wait to see what your magazine
> will look like.

DN

"Dhakala"

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 6:13 PM



[email protected] wrote:
> I tried to play with words in my initial post but this new magazine is
> intended to contain some soft porn material. The idea to exploit, as
> other have expressed already, would be to take the love for our
> machines and tools and add some naked babes along with them. The
> articles would still be serious but just presented in a different way.
> Advertizers would be the typical stereotypes for men; trucks & cars,
> beers, fishing gear, aftershaves, etc...
>
> For instance, a router test would be done but each router would be
> presented by babes with the tool brand name painted on their naked
> body. Things like that... Question yet to define, do they go for soft
> porn only (showing boobs and butts) or they go full blast with very
> explicit pictures (hairy mortises!). Someone's has to draw a line
> somewhere. I believe soft porn would be enough and babes will be easier
> to find and the magazine easier to sell... Wives would maybe tolerate
> it more if it's soft porn...
>
> Among the proposed woodworking projects, there's a special chair
> designed in such a way that you can use it to have sex in many
> different positions without getting tired. I've seen the prototype and
> this is really amazing... from behind, on top, over, 69, you name it,
> you can do it even if you're overweight. There are a lot of projects
> with sexual usages. For example, apparently there's a woman woodworker
> who makes wooden dildos. I've seen some in pictures and they're real
> pieces of art.

Ewww! I guess Art must be her ex-husband.

If this soft porn woodworking mag is your idea, shame on you. If it's
your client's idea, you have a chance to be a hero by saving him from
total financial disaster.

> Anyway, I don't know what to think about this and I still have to
> produce a serious market study and present serious answers...
>
> Oh gheeez, I wish I had refused this stupid contract...

Why? Don't tell me you're only paid if the client LIKES the serious
answers? Here they are:

- There are tons of soft porn mags out there, and damned few good
woodworking mags. Why would your client want more competition for
readers and advertisers instead of less?

- The folks here in rec.woodworking will tell you what a serious
woodworking mag should look like. Some of them already have.

- If you produce a serious woodworking mag, word of it will spread from
here to the rest of the universe like spam. These guys are your Alpha
Audience.

- Makers of quality woodworking equipment will pay as much to be in a
well-targeted mag as Bud will pay to be in "Easy Rider."

c

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 6:26 PM

I've been asked only because I'm working in the publishing world and
happen to be a weekend woodworker who likes power tools a lot.

My "client" as you say just did a simple math after flipping through an
Easy Rider issue: woodworkers are mostly men, they love women and they
love tools. He tought: "Why not put them all together and get more sex
into the hobby?". So, it's not my idea at all.

I didn't really know what to think and was willing to start testing the
waters for him as he doesn't know much about ww - he's got the money
and he's looking to make more like every business man on this planet.
So, I don't give too much of a damn about the way he will "accept" my
conclusions.

The reason I find it hard now is based on your feedback, it will
probably a much harder task to do than I had expected. I feel like a
contractor who bid on a job and realized after he started it will twice
more time and material to complete the job.


Cyberben

DN

"Dhakala"

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 8:01 PM



Edwin Pawlowski wrote:
> What has nature done with natural mortises? I have no idea what a natural
> mortis is, but it may be interesting.

Whoosh! :-)

Ed, imagine that mortise is right in the middle of a beautiful piece of
"flame crotch" wood. Now, put your mind in the gutter for a second...

DN

"Dhakala"

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 8:23 PM



[email protected] wrote:
> I've been asked only because I'm working in the publishing world and
> happen to be a weekend woodworker who likes power tools a lot.
>
> My "client" as you say just did a simple math after flipping through an
> Easy Rider issue: woodworkers are mostly men, they love women and they
> love tools. He tought: "Why not put them all together and get more sex
> into the hobby?".

You're a "weekend woodworker." Do you work alone or with a woman? Men
buy bikes to attract women. Later, they buy routers and other noisy,
mess-making things to keep the women at bay temporarily.

Guys, can the protests. I know the real reason you wear ear protection.
:-)

> I didn't really know what to think and was willing to start testing the
> waters for him as he doesn't know much about ww - he's got the money
> and he's looking to make more like every business man on this planet.
> So, I don't give too much of a damn about the way he will "accept" my
> conclusions.
>
> The reason I find it hard now is based on your feedback, it will
> probably a much harder task to do than I had expected. I feel like a
> contractor who bid on a job and realized after he started it will twice
> more time and material to complete the job.

Well, the feedback is overwhelmingly opposed to the idea of a soft porn
woodworking mag, so you're done now.

Unless the task you're talking about is publishing a serious
woodworking mag.

c

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 8:36 PM

Hehehehe, or he can look in his pants to find the natural tenon...

rh

"robo hippy"

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 10:20 PM

I would love to see more women in woodworking, but not in an Easy Rider
format. A magazine that focused on woodworking for women would stand a
much better chance of working. Most of the magazines out there rehash
the S.O.S with little variation. A mag built around profiling peoples
shops would be interesting. This is something like what Woodshop News
does, but they talk more about the business than the shop layout and
set up.
Robo hippy

CS

"Charlie Self"

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 12:45 AM



Lee Michaels wrote:
> "robo hippy" <[email protected]> wrote in message
> news:[email protected]...
> >I would love to see more women in woodworking, but not in an Easy Rider
> > format. A magazine that focused on woodworking for women would stand a
> > much better chance of working. Most of the magazines out there rehash
> > the S.O.S with little variation. A mag built around profiling peoples
> > shops would be interesting. This is something like what Woodshop News
> > does, but they talk more about the business than the shop layout and
> > set up.
> > Robo hippy
> >
>
> I always like woodshop news. Even though they were focusing on the business
> end of thing, you got some real stories. Some good ole human beings involved
> in their woodshop struggles, disasters and successes. That sort of thing is
> very interesting.
>
> Have a woodshop of the month. Give a good story and an indepth look at how
> that individual did it. Profile some of the projects they did. Give some
> kind of prize for being picked as wood shop of the month. Perhaps two
> catagories. One for Normites and one for Neanders. The advertisers would
> certainly like to participate in something like this.
>
> Also, how about some real life tool reviews. Ya know, like that guy over at
> www.woodshopdemos.com I love his stuff. He gives you a hands on review.
> Much better than most of the magazines do. It is an old guy playing around
> with tools in his home shop. It doesn't get much more real life than that.

John Lucas and Beth and Gail and Joslyn and....

He does a better job of including women in woodworking than anyone else
I know of, but, while they're all attractive, there's absolutely NO
sleaze there. A good job, done by good people.

Rd

"Robatoy"

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 7:45 AM

Maybe Hefner could be torn away from his nurses to give you some input?

I'll have to give it some thought, but right now I'm still rolling from
the overindulgence of seafood and not quite ready to leave this COOL
ocean air yet... but alas..my back-orders await me. 4 more days of
debauchery...how will I survive?

My first reaction to a magazine like that would
be---->Naaaaaaaaaaaaaaa. This crowd is a group of God fearing
ex-competitive beer drinkers. The only tatoo *I* have is a burn mark
from a hot-melt glue gun.
The other point would be that, as any good finisher knows, silicone
screws up your finish with fish eyes....and, man, those dames from Easy
Rider are nothing but silicon.
It won't work. Too many incompatabilities.

t

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 9:22 AM

[email protected] wrote:
> I didn't really know what to think and was willing to start testing the
> waters for him as he doesn't know much about ww - he's got the money
> and he's looking to make more like every business man on this planet.
> So, I don't give too much of a damn about the way he will "accept" my
> conclusions.

So let me get this straight. You're proposing a new woodworking
magazine run by someone who "doesn't know much about woodworking", but
is doing it simply as a means to make money by doing things such as
tool review articles with the names of advertisers painted on bimbos.
And offering plans for making sex toys.

Meanwhile, the guy who took the contract to do the "market research"
obviously doesn't know much about market research, but is doing it
simply as a means to make money by doing something equally as
upstanding.

Sounds like you two are a match made in heaven.

kk

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 11:26 AM

no naked butt prints allowed on my delta unisaw thank you!

[email protected] wrote:
> I tried to play with words in my initial post but this new magazine is
> intended to contain some soft porn material. The idea to exploit, as
> other have expressed already, would be to take the love for our
> machines and tools and add some naked babes along with them. The
> articles would still be serious but just presented in a different way.
> Advertizers would be the typical stereotypes for men; trucks & cars,
> beers, fishing gear, aftershaves, etc...
>
> For instance, a router test would be done but each router would be
> presented by babes with the tool brand name painted on their naked
> body. Things like that... Question yet to define, do they go for soft
> porn only (showing boobs and butts) or they go full blast with very
> explicit pictures (hairy mortises!). Someone's has to draw a line
> somewhere. I believe soft porn would be enough and babes will be easier
> to find and the magazine easier to sell... Wives would maybe tolerate
> it more if it's soft porn...
>
> Among the proposed woodworking projects, there's a special chair
> designed in such a way that you can use it to have sex in many
> different positions without getting tired. I've seen the prototype and
> this is really amazing... from behind, on top, over, 69, you name it,
> you can do it even if you're overweight. There are a lot of projects
> with sexual usages. For example, apparently there's a woman woodworker
> who makes wooden dildos. I've seen some in pictures and they're real
> pieces of art.
>
> Anyway, I don't know what to think about this and I still have to
> produce a serious market study and present serious answers...
>
> Oh gheeez, I wish I had refused this stupid contract...
>
> Thanks for any input from you guys...
>
>
> Cyberben
>
>
>
> [email protected] wrote:
> > Man, what a great idea! A totally untapped magazine market -- the
> > Outlaw Woodworker. You could have pictures of nekkid tattooed chicks
> > draped over stationary power tools and articles like "16 Gauge Nailers
> > & Body Piercing for Fun and Profit!" or "How To Get A Good Buzz On
> > While Running A Good Buzz Saw."
> >
> > The guys that thought this one up are clearly Woodworking Gods. No
> > other way to say it. How could any woodworker not want to learn from
> > such geniuses?
> >
> > I say Go For It. I personally can't wait to see what your magazine
> > will look like.

bb

"bf"

in reply to [email protected] on 26/07/2005 11:06 AM

28/07/2005 11:41 AM

I'd probably buy the magazine at least once for the humor aspect of it.
(Maybe a couple times).. But it would have to have real good articles
to keep me buying it.
I can get a playboy or whatever if I want to see naked chicks.

keep in mind that the target audience for woodworking magazines are
generally guys that are older. (Not many 18 year olds drop the cash for
a unisaw). A lot of them apparently have to ask their wife's permission
to do anything.

I would buy the mag a few times. A few other people would for the
novelty, but I think it would be tough to have staying power with it. I
think the skin aspect of it would turn off more people than it would
attract. And to be honest, I really have no interest in seeing wooden
dildoes or sex chairs.

Po

"Pounds on Wood"

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 12:39 PM


<[email protected]> wrote in message
news:[email protected]...
>
> Anyway, my question to you guys is would you wish a warm welcome to
> this new magazine? Would you be more prone to stay in your workshop
> longer if such magazine existed?
>
> Cyberben
>

This kind of thing would work best as a DVD. Think of the one with the
babes firing various machine guns, whilst said armament imparts reactionary
forces on various bimbo assets. I can envision babes in minimal attire
hunched over a smoothing plane, really getting into the "swing" of it.

--
********
Bill Pounds
http://www.billpounds.com

BB

"Brent Beal"

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 4:29 PM


"Dhakala" <[email protected]> wrote in message
news:[email protected]...
>
>
> [email protected] wrote:
>> wish a warm welcome to
>> this new magazine? Would you be more prone to stay in your workshop
>> longer if such magazine existed?
>
> If I could lock the door.

Workshop????? or the "library"?
>

PC

Patrick Conroy

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 6:00 PM

[email protected] wrote in news:1122401203.167081.102710
@z14g2000cwz.googlegroups.com:

> Anyway, my question to you guys is would you wish a warm welcome to
> this new magazine?

Nope, not here.

> Would you be more prone to stay in your workshop
> longer if such magazine existed?

Nope.

I'm no prude either.
But I see no reason to combine the two.

So if you're taking a vote, put me in the "Thanks, but no thanks" category.

MS

"Mortimer Schnerd, RN"

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 9:01 PM

[email protected] wrote:
> For instance, a router test would be done but each router would be
> presented by babes with the tool brand name painted on their naked
> body. Things like that... Question yet to define, do they go for soft
> porn only (showing boobs and butts) or they go full blast with very
> explicit pictures (hairy mortises!). Someone's has to draw a line
> somewhere. I believe soft porn would be enough and babes will be easier
> to find and the magazine easier to sell... Wives would maybe tolerate
> it more if it's soft porn...



I'm hardly a prude but I can't see this selling at Woodcraft or the Borg. It
sounds pretty sleazy to me. I personally wouldn't buy it but I get to see all
the butts I can stand at work. Admittedly, most of them are in the 70-90 year
range...



--
Mortimer Schnerd, RN

[email protected]

md

mac davis

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 1:38 PM

On 26 Jul 2005 11:06:43 -0700, [email protected] wrote:

hmm... replace tool porn with real porn... a possibility I guess..

Though some wood workers might want to see a babe draped over a saw, I think
most would rather see wood and finished projects..
Porn is available in many other forums, it's just a different kind of wood..
*eg*


>I'm in charge of conducting a market study for a new woodworking
>magazine.
>
>In a nutshell, the magazine owner would like to borrow the same style
>as the motorcycle magazine "Easy Riders". The basic idea is most
>woodworkers are men and it's believed they would appreciate to learn
>how to make a mortise while looking at what the nature has done already
>in terms of natural mortises. There would be "in-depth" tool reviews as
>well as many explicit pictures of tools. Obviously, a new table saw
>would "spread" all its accessories and great features on glossy paper.
>It's planned to have plenty of plans, projects and surprises. We also
>try to define if like Sports Illustrated, it would be appropriate to
>get an annual issue featuring all the best tools presented under a
>different angle.
>
>Anyway, my question to you guys is would you wish a warm welcome to
>this new magazine? Would you be more prone to stay in your workshop
>longer if such magazine existed?
>
>Cyberben



mac

Please remove splinters before emailing

BS

Brian Siano

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 3:32 PM

[email protected] wrote:
> I'm in charge of conducting a market study for a new woodworking
> magazine.
>
> In a nutshell, the magazine owner would like to borrow the same style
> as the motorcycle magazine "Easy Riders". The basic idea is most
> woodworkers are men and it's believed they would appreciate to learn
> how to make a mortise while looking at what the nature has done already
> in terms of natural mortises. There would be "in-depth" tool reviews as
> well as many explicit pictures of tools. Obviously, a new table saw
> would "spread" all its accessories and great features on glossy paper.
> It's planned to have plenty of plans, projects and surprises. We also
> try to define if like Sports Illustrated, it would be appropriate to
> get an annual issue featuring all the best tools presented under a
> different angle.
>
> Anyway, my question to you guys is would you wish a warm welcome to
> this new magazine? Would you be more prone to stay in your workshop
> longer if such magazine existed?

I really think you're taking the wrong marketing avenue here. _Easy
Rider_, in terms of style, is for people who really love machines.
Nothing wrong with this-- we all love our machines-- but motorcycles are
designer machines, made to look really sexy and cool, like sports cars
and electric razors and guns and Learjets. Basically, people who use
them want to look good while they're using them.

The machines we work with can be beautiful, and some of us look
positively _masculine_ when we're in the woodshop. But we don't get them
for that. We like good woodworking machines because they enable us to
make something beautiful with wood. Showing off the machines in the
manner of _Easy Rider_ lets us admire the work of the engineers and
factories that made those machines-- but we'd much rather see work that
we can admire _and maybe do ourselves someday_.

Sure, we love well-made machines; otherwise, we wouldn't buy books like
Sandor Naglyzalanczy's _Tools: Rare and Ingenious_. But frankly, I think
an effort like this seems aimed at the wrong target.

And while we love looking at hot babes, I think many of us'd be worried
about them injuring their gorgeous thighs and midriffs on a table saw's
edges when they were posing.

Di

Dave in Fairfax

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 1:02 AM

[email protected] wrote:
snip

It doesn't sound like anything I'd be interested in. It sounds like you
want to put out a magazine but don't know much about WWg other than
(mostly) guys do it. a magazine in search of an audience.

Dave in Fairfax
--
reply-to doesn't work
use: daveldr at att dot net
American Association of Woodturners
http://www.woodturner.org
Capital Area Woodturners
http://www.capwoodturners.org/
PATINA
http://www.patinatools.org

GP

"Grant P. Beagles"

in reply to [email protected] on 26/07/2005 11:06 AM

29/07/2005 11:39 AM

My Lee Valley catalog is all the tool porn I can handle!



bf wrote:

> I'd probably buy the magazine at least once for the humor aspect of it.
> (Maybe a couple times).. But it would have to have real good articles
> to keep me buying it.
> I can get a playboy or whatever if I want to see naked chicks.
>
> keep in mind that the target audience for woodworking magazines are
> generally guys that are older. (Not many 18 year olds drop the cash for
> a unisaw). A lot of them apparently have to ask their wife's permission
> to do anything.
>
> I would buy the mag a few times. A few other people would for the
> novelty, but I think it would be tough to have staying power with it. I
> think the skin aspect of it would turn off more people than it would
> attract. And to be honest, I really have no interest in seeing wooden
> dildoes or sex chairs.

ll

"larry's lair"

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 5:33 PM

While I agree that your a BAAAADD girl Renata I just happen to love BAAADD
girls 8<}} Larry
"Renata" <[email protected]> wrote in message
news:[email protected]...
> Sounds like just the source for a nice, serious, authoritative tool
> review!
>
> Renata

LM

"Lee Michaels"

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 10:01 PM


<[email protected]> wrote in message
news:[email protected]...
>I tried to play with words in my initial post but this new magazine is
> intended to contain some soft porn material. The idea to exploit, as
> other have expressed already, would be to take the love for our
> machines and tools and add some naked babes along with them. The
> articles would still be serious but just presented in a different way.
> Advertizers would be the typical stereotypes for men; trucks & cars,
> beers, fishing gear, aftershaves, etc...
>
> For instance, a router test would be done but each router would be
> presented by babes with the tool brand name painted on their naked
> body. Things like that... Question yet to define, do they go for soft
> porn only (showing boobs and butts) or they go full blast with very
> explicit pictures (hairy mortises!). Someone's has to draw a line
> somewhere. I believe soft porn would be enough and babes will be easier
> to find and the magazine easier to sell... Wives would maybe tolerate
> it more if it's soft porn...
>
> Among the proposed woodworking projects, there's a special chair
> designed in such a way that you can use it to have sex in many
> different positions without getting tired. I've seen the prototype and
> this is really amazing... from behind, on top, over, 69, you name it,
> you can do it even if you're overweight. There are a lot of projects
> with sexual usages. For example, apparently there's a woman woodworker
> who makes wooden dildos. I've seen some in pictures and they're real
> pieces of art.
>
> Anyway, I don't know what to think about this and I still have to
> produce a serious market study and present serious answers...
>
> Oh gheeez, I wish I had refused this stupid contract...
>
> Thanks for any input from you guys...
>
If in fact that you are not a troll, this idea sucks big time.

We live in a world where we are manipulated by scumbag publishers who do not
address our needs. And then big publishers buy out quality publications (and
everything else) and replace it with crap. And then you come along and
propose more crap.

We don't need more crap. We need something that improves our life somehow.
When there is a million choices in porn and almost nothing in woodworking,
you wanna go with the porn??

I think a little market research may be in order. I would be willing to bet
that all those other mags that your client is looking at has a much yunger
readership than us crusty old woodworker types.


LM

"Lee Michaels"

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 9:58 AM


"Charlie Self" wrote
>
> Lee Michaels wrote:
>> "robo hippy" <[email protected]> wrote in message
>> news:[email protected]...
>> >I would love to see more women in woodworking, but not in an Easy Rider
>> > format. A magazine that focused on woodworking for women would stand a
>> > much better chance of working. Most of the magazines out there rehash
>> > the S.O.S with little variation. A mag built around profiling peoples
>> > shops would be interesting. This is something like what Woodshop News
>> > does, but they talk more about the business than the shop layout and
>> > set up.
>> > Robo hippy
>> >
>>
>> I always like woodshop news. Even though they were focusing on the
>> business
>> end of thing, you got some real stories. Some good ole human beings
>> involved
>> in their woodshop struggles, disasters and successes. That sort of thing
>> is
>> very interesting.
>>
>> Have a woodshop of the month. Give a good story and an indepth look at
>> how
>> that individual did it. Profile some of the projects they did. Give some
>> kind of prize for being picked as wood shop of the month. Perhaps two
>> catagories. One for Normites and one for Neanders. The advertisers would
>> certainly like to participate in something like this.
>>
>> Also, how about some real life tool reviews. Ya know, like that guy over
>> at
>> www.woodshopdemos.com I love his stuff. He gives you a hands on review.
>> Much better than most of the magazines do. It is an old guy playing
>> around
>> with tools in his home shop. It doesn't get much more real life than
>> that.
>
> John Lucas and Beth and Gail and Joslyn and....
>
> He does a better job of including women in woodworking than anyone else
> I know of, but, while they're all attractive, there's absolutely NO
> sleaze there. A good job, done by good people.
>
You are absolutely right. And these women are very eager to do these
projects. They want to learn and make beautiful things. And they will do
what is required to do them too. Definitely a class act. No need for the
sleaze.

And again, they are showing the actual product being used in a home shop.
Where else do we get this?


LM

"Lee Michaels"

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 12:35 PM


<[email protected]> wrote in message
news:[email protected]...
> [email protected] wrote:
>> I didn't really know what to think and was willing to start testing the
>> waters for him as he doesn't know much about ww - he's got the money
>> and he's looking to make more like every business man on this planet.
>> So, I don't give too much of a damn about the way he will "accept" my
>> conclusions.
>
> So let me get this straight. You're proposing a new woodworking
> magazine run by someone who "doesn't know much about woodworking", but
> is doing it simply as a means to make money by doing things such as
> tool review articles with the names of advertisers painted on bimbos.
> And offering plans for making sex toys.
>
> Meanwhile, the guy who took the contract to do the "market research"
> obviously doesn't know much about market research, but is doing it
> simply as a means to make money by doing something equally as
> upstanding.
>
> Sounds like you two are a match made in heaven.

Exactly.

It what happens when too much money meets not enough brains.

The offspring ain't healthy.


LG

"Lee Gordon"

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 6:41 PM

<<Anyway, my question to you guys is would you wish a warm welcome to
this new magazine? Would you be more prone to stay in your workshop
longer if such magazine existed?>>

I think it could work, provided you have the proper marketing partners.
Might I suggest that you try to put together a promotion with the
manufacturers of Boeshield and with the Home Depot. That way, your
potential readers could spend many happy hours with your magazine in their
workshops, polishing their Ridgid tools.
While I'm at it, let me suggest a name for your publication. I think you
should call the magazine "Woodie."

Lee


--
To e-mail, replace "bucketofspam" with "dleegordon"

Gg

Glen

in reply to [email protected] on 26/07/2005 11:06 AM

28/07/2005 11:41 AM

Mortimer Schnerd, RN wrote:

>
>
> I'm hardly a prude but I can't see this selling at Woodcraft or the Borg. It
> sounds pretty sleazy to me. I personally wouldn't buy it but I get to see all
> the butts I can stand at work. Admittedly, most of them are in the 70-90 year
> range...
>
>
>

That is a visual I did not need!

Glen

gn

"gw"

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 2:53 PM


<[email protected]> wrote in message
news:[email protected]...
> For instance, a router test would be done but each router would be
> presented by babes with the tool brand name painted on their naked
> body. Things like that...


Let the lawsuits begin! Do you really think that any serious woodworking
tool manufacturer would want their trademark to be associated with a naked
bimbo in a porn/tool magazine?? Do you think that any tool manufacturers
would pay for advertizing in such a magazine or provide you with evaluation
equipment? Contributing writers to provide you with on-topic content who
want to be published in a porn magazine?

Sounds really juvenile to me. If I want to look at porn, I'll look at porn.
I'm still looking for a woodworking magazine with *woodworking* content
that's worth the subscription price.

Do you know anything about marketing?

EP

"Edwin Pawlowski"

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 10:18 AM


"Dhakala" <[email protected]> wrote in message
news:[email protected]...
>
>
> Edwin Pawlowski wrote:
>> What has nature done with natural mortises? I have no idea what a
>> natural
>> mortis is, but it may be interesting.
>
> Whoosh! :-)
>
> Ed, imagine that mortise is right in the middle of a beautiful piece of
> "flame crotch" wood. Now, put your mind in the gutter for a second...

Damn. how did that get by me? My mind is usually so far in the gutter I
need a ladder to get to the curb.

Rd

Robatoy

in reply to [email protected] on 26/07/2005 11:06 AM

31/07/2005 1:17 PM

In article <[email protected]>,
"Lee Michaels" <[email protected]> wrote:

> "Robatoy" <wrote
> >
> > My first reaction to a magazine like that would
> > be---->Naaaaaaaaaaaaaaa. This crowd is a group of God fearing
> > ex-competitive beer drinkers. The only tatoo *I* have is a burn mark
> > from a hot-melt glue gun.
>
> Sorry, that doesn't begin to qualify as a biker tattoo. LOL
>
> > The other point would be that, as any good finisher knows, silicone
> > screws up your finish with fish eyes....and, man, those dames from Easy
> > Rider are nothing but silicon.
> > It won't work. Too many incompatabilities.
> >
>
> Not to mention that these top heavy beauties traditionally wear high heels
> during photo shoots. Talk about an unsafe situation with power tools.

Just for a lark, I perused a copy of EasyRider on the news
stand....*shudder*.
This must be the 'plastics' Mr. Robinson (The Graduate) was talking
about.... godawful.

EP

"Edwin Pawlowski"

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 2:26 AM


<[email protected]> wrote in message
>
> In a nutshell, the magazine owner would like to borrow the same style
> as the motorcycle magazine "Easy Riders".

You mean lots of T & A? While I enjoy that sort of thing, I don't see that
it adds any value to a picture of a router. It would not tempt me to buy or
subscribe to a magazine. Thee have to be 1,000,000 web sites with all I'd
want to look at.

>The basic idea is most
> woodworkers are men and it's believed they would appreciate to learn
> how to make a mortise while looking at what the nature has done already
> in terms of natural mortises.

What has nature done with natural mortises? I have no idea what a natural
mortis is, but it may be interesting.


> There would be "in-depth" tool reviews as
> well as many explicit pictures of tools. Obviously, a new table saw
> would "spread" all its accessories and great features on glossy paper.

That could be god as some review only have a single picture and we'd want to
seem more detail, more specifications.


> It's planned to have plenty of plans, projects and surprises.

Necessary staples of the trade.


> We also
> try to define if like Sports Illustrated, it would be appropriate to
> get an annual issue featuring all the best tools presented under a
> different angle.

Maybe, depends on what the new angle is.


>
> Anyway, my question to you guys is would you wish a warm welcome to
> this new magazine? Would you be more prone to stay in your workshop
> longer if such magazine existed?

It has to be equal or better than what is now available, it has to be
competitively priced, and unless you GIVE me a free, no strings attached, no
card to return, no bill to be sent issue, I probably won't give it much of a
look.

Rb

Renata

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 3:14 PM

Sounds like just the source for a nice, serious, authoritative tool
review!

Renata

On 26 Jul 2005 17:43:45 -0700, [email protected] wrote:
-snip-
>For instance, a router test would be done but each router would be
>presented by babes with the tool brand name painted on their naked
>body. Things like that... Question yet to define, do they go for soft
>porn only (showing boobs and butts) or they go full blast with very
>explicit pictures (hairy mortises!). Someone's has to draw a line
>somewhere. I believe soft porn would be enough and babes will be easier
>to find and the magazine easier to sell... Wives would maybe tolerate
>it more if it's soft porn...
>
-snip-
>
>
>Cyberben
>

LM

"Lee Michaels"

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 2:29 PM


<[email protected]> wrote in message
news:[email protected]...
> I'm in charge of conducting a market study for a new woodworking
> magazine.
>
> In a nutshell, the magazine owner would like to borrow the same style
> as the motorcycle magazine "Easy Riders". The basic idea is most
> woodworkers are men and it's believed they would appreciate to learn
> how to make a mortise while looking at what the nature has done already
> in terms of natural mortises. There would be "in-depth" tool reviews as
> well as many explicit pictures of tools. Obviously, a new table saw
> would "spread" all its accessories and great features on glossy paper.
> It's planned to have plenty of plans, projects and surprises. We also
> try to define if like Sports Illustrated, it would be appropriate to
> get an annual issue featuring all the best tools presented under a
> different angle.
>
> Anyway, my question to you guys is would you wish a warm welcome to
> this new magazine? Would you be more prone to stay in your workshop
> longer if such magazine existed?
>
Perhaps you can ask your question a little differently. I don't know about
easy rider. I assume it is about motorcycles. And the Sports Illustrated
annual issue is some anoriexic models wearing next to nothing. Which would
distract us from viewing the machinery.

I know car and motorcycle guys really like their iron. But woodworkers have
a different relationship with their tools. The tools are used to make the
projects.

And we have two major tool catagories. The "tailed" kind. the ones that use
electricy in some form. And the human powered kind. They use our hands to
power them.

If you want something that we can use, it has to be "shop smart". It has to
have something that would actually be of value in a shop. Big splashy
reviews of the lates router doesn't help me much.

If you really want to do something different, feature different shops and
their owners. Ask why did they organize their shops the way that they did?
What was their thinking behind their bench design? And why did they pick
that particular vise? And what shop jigs did they build? How do they do
dust control and finishes? Etc.

Real world stuff. It would be easy to find some great shops. And tell some
great stories. Good practical advise and some real experiences. That would
be appreciated. And mix the small commercial operations with home shops. We
all can lust after a small commercial setup.


LM

"Lee Michaels"

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 10:56 AM


"Robatoy" <wrote
>
> My first reaction to a magazine like that would
> be---->Naaaaaaaaaaaaaaa. This crowd is a group of God fearing
> ex-competitive beer drinkers. The only tatoo *I* have is a burn mark
> from a hot-melt glue gun.

Sorry, that doesn't begin to qualify as a biker tattoo. LOL

> The other point would be that, as any good finisher knows, silicone
> screws up your finish with fish eyes....and, man, those dames from Easy
> Rider are nothing but silicon.
> It won't work. Too many incompatabilities.
>

Not to mention that these top heavy beauties traditionally wear high heels
during photo shoots. Talk about an unsafe situation with power tools.


FC

Fly-by-Night CC

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 8:04 PM

In article <[email protected]>,
[email protected] wrote:

> I tried to play with words in my initial post but this new magazine is
> intended to contain some soft porn material.

Now that you've been a little more clear in the direction of the new
publication I'd offer that I can't see it being any type of long-term
endeavor. Maybe an initial spurt, as it were, but no long term
relationship with that afterglow of appreciation.

You've gone from a relatively small market to a miniscule one. If you
were producing a run-of-the-mill magazine then you'd have a tough time -
there are already many main stream woodworking magazines. (I suggested
in a previous message a direction that I see under-served in the
market.) That you're looking to do a magazine with overt sexual aspects,
which could be potentially embarrassing to readers, you'd have a hell of
a tough time.

Part of your market research should be to gather the demographics of
such soft-core magazines as Easy Rider and then compare them to the
demographics of Fine Woodworking, Woodwork, and other dedicated
woodworking magazines. I suspect you'll find out that woodworking mags
cater primarily to a retirement audience with a good showing for middle
agers; those under 35 would be a very small portion of the buying
audience. I'd bet the soft-core mags are the opposite. Also consider the
lifestyles of the audiences - woodworkers are generally family-oriented
folks building objects for his or her spouse, kids, grandkids, friends
and neighbors - they value a fine quality of life centering around
creating. Soft-core folks are not generally family-focused at this stage
of their lives and they likely value excitement and adventure centering
around, well, excitement and adventure.

Just some thoughts I'as ponderin'.
--
Owen Lowe
The Fly-by-Night Copper Company
__________

"I pledge allegiance to the flag of the
Corporate States of America and to the
Republicans for which it stands, one nation,
under debt, easily divisible, with liberty
and justice for oil."
- Wiley Miller, Non Sequitur, 1/24/05

FC

Fly-by-Night CC

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 12:56 PM

In article <[email protected]>,
Renata <[email protected]> wrote:

> Sounds like just the source for a nice, serious, authoritative tool
> review!

You're a BAAAD girl Renata.
--
Owen Lowe
The Fly-by-Night Copper Company
__________

"I pledge allegiance to the flag of the
Corporate States of America and to the
Republicans for which it stands, one nation,
under debt, easily divisible, with liberty
and justice for oil."
- Wiley Miller, Non Sequitur, 1/24/05

FC

Fly-by-Night CC

in reply to [email protected] on 26/07/2005 11:06 AM

26/07/2005 2:35 PM

In article <[email protected]>,
[email protected] wrote:

> I'm in charge of conducting a market study for a new woodworking
> magazine.
>
> In a nutshell, the magazine owner would like to borrow the same style
> as the motorcycle magazine "Easy Riders". The basic idea is most
> woodworkers are men and it's believed they would appreciate to learn
> how to make a mortise while looking at what the nature has done already
> in terms of natural mortises. There would be "in-depth" tool reviews as
> well as many explicit pictures of tools. Obviously, a new table saw
> would "spread" all its accessories and great features on glossy paper.
> It's planned to have plenty of plans, projects and surprises. We also
> try to define if like Sports Illustrated, it would be appropriate to
> get an annual issue featuring all the best tools presented under a
> different angle.
>
> Anyway, my question to you guys is would you wish a warm welcome to
> this new magazine?

Not as you presented it. What's lacking in today's woodworking magazines
is the eclectic content of Fine Woodworking's early years. Read through
the first 10 to 15 years and you'll see what I mean. Compared to the
last 15 years, it's as though they're two different magazines. The
closest magazine to that format today is Woodworking, of which I've been
a subscriber for years. I dropped my Fine Woodworking sub after just too
many tool reviews with poorly designed testing procedures and too many
repeat subjects regurgitated by different authors. Woodwork on the other
hand, along with some how-to's, profiles a woodworker of note in every
issue and has some journalistic content regarding such topics as the
deforestation/certification debate, reviews of major woodworking shows
and other discussions that aren't primarily about how to make something.

The proposed content as you presented doesn't set it apart from the
myriad other consumer woodworking mags on the market. I'd support a
publication that has a creative and quality feel to the paper, printing
and content - not a cheaply produced, eye-candy tool review,
fluff-filled, ho-hum plans and projects rag that seems more concerned
about offending their main advertisers than truly putting tools to the
test. There is much more to woodworking than cutting a joint, picking a
tool and applying a finish. Those unaddressed areas are the ones you
need to identify and talk about.
--
Owen Lowe
The Fly-by-Night Copper Company
__________

"I pledge allegiance to the flag of the
Corporate States of America and to the
Republicans for which it stands, one nation,
under debt, easily divisible, with liberty
and justice for oil."
- Wiley Miller, Non Sequitur, 1/24/05

LM

"Lee Michaels"

in reply to [email protected] on 26/07/2005 11:06 AM

27/07/2005 1:40 AM


"robo hippy" <[email protected]> wrote in message
news:[email protected]...
>I would love to see more women in woodworking, but not in an Easy Rider
> format. A magazine that focused on woodworking for women would stand a
> much better chance of working. Most of the magazines out there rehash
> the S.O.S with little variation. A mag built around profiling peoples
> shops would be interesting. This is something like what Woodshop News
> does, but they talk more about the business than the shop layout and
> set up.
> Robo hippy
>

I always like woodshop news. Even though they were focusing on the business
end of thing, you got some real stories. Some good ole human beings involved
in their woodshop struggles, disasters and successes. That sort of thing is
very interesting.

Have a woodshop of the month. Give a good story and an indepth look at how
that individual did it. Profile some of the projects they did. Give some
kind of prize for being picked as wood shop of the month. Perhaps two
catagories. One for Normites and one for Neanders. The advertisers would
certainly like to participate in something like this.

Also, how about some real life tool reviews. Ya know, like that guy over at
www.woodshopdemos.com I love his stuff. He gives you a hands on review.
Much better than most of the magazines do. It is an old guy playing around
with tools in his home shop. It doesn't get much more real life than that.





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