Haven't decided on which shop vac yet, but I thought I'd share some
brilliant ad copy for one of the 14 gallon Ridgid model on the Home Despot
web site:
"For your added convenience, the patented car nozzle attachment cleans out
the back of your truck to make room for your tools and equipment."
That's a lot of vacuum-size dirt in the back of a truck. Not enough room for
tools? Sand storm, maybe? :-)
"Doug Kanter" <[email protected]> wrote in message
news:[email protected]...
> Haven't decided on which shop vac yet, but I thought I'd share some
> brilliant ad copy for one of the 14 gallon Ridgid model on the Home Despot
> web site:
>
> "For your added convenience, the patented car nozzle attachment cleans out
> the back of your truck to make room for your tools and equipment."
>
Having written copy, and been lousy at it, I am sympathetic to the poor
slob. It is tough work.
Doug Kanter said:
>Haven't decided on which shop vac yet, but I thought I'd share some
>brilliant ad copy for one of the 14 gallon Ridgid model on the Home Despot
>web site:
>
>"For your added convenience, the patented car nozzle attachment cleans out
>the back of your truck to make room for your tools and equipment."
The ad copy they write nowadays is laughable...
And it's usually painfully obvious that the writer has never _used_
the products, either. I see more and more of it - pretty soon, it'll
be like trying to read a Japanese translation. <g>
>That's a lot of vacuum-size dirt in the back of a truck. Not enough room for
>tools? Sand storm, maybe? :-)
Returning Iraqi based Hum-V's?
Greg G.
Greg G. wrote:
> Doug Kanter said:
>=20
>=20
>>Haven't decided on which shop vac yet, but I thought I'd share some=20
>>brilliant ad copy for one of the 14 gallon Ridgid model on the Home Des=
pot=20
>>web site:
>>
>>"For your added convenience, the patented car nozzle attachment cleans =
out=20
>>the back of your truck to make room for your tools and equipment."
>=20
>=20
> The ad copy they write nowadays is laughable...
> And it's usually painfully obvious that the writer has never _used_
> the products, either. I see more and more of it - pretty soon, it'll
> be like trying to read a Japanese translation. <g>
>=20
>>That's a lot of vacuum-size dirt in the back of a truck. Not enough roo=
m for=20
>>tools? Sand storm, maybe? :-)=20
>=20
>=20
> Returning Iraqi based Hum-V's?
>=20
>=20
> Greg G.
I got to proof some copy once that talked about the "sheer athleticism"=20
and the company being a "sheer athlete" and it contained other general=20
exaggerations (fraudulent) and silly statements concerning the product=20
and company...
Just couldn't make them understand how dumb the copy sounded... They=20
used it.
Maybe that's where the guy is working now. Maybe it spreads like bird=20
flu... ...who knows?
Maybe it's related to the pencil incident...
--=20
Will R.
Jewel Boxes and Wood Art
http://woodwork.pmccl.com
The power of accurate observation is commonly called cynicism by those=20
who have not got it.=94 George Bernard Shaw